How Dole Digital Helped Florist Nails Salon Stand Out in a Crowded Market
The Client
Florist Nails is a vibrant, locally owned nail salon known for detailed nail artistry and personalized service. Located in a growing, competitve Huntsville, AL beauty market, with new salons popping up every month, they needed more than a basic salon website. They needed a custom, connected system that would help them stand out to local customers and be efficient in their day-to-day operations.
Services
| Website Design | Search Engine Optimization |
| Website Development | Automation System Setup |
| eGift Card System Development | Digital Marketing |
INDUSTRIES
| Beauty | Salon |
The CHALLENGE
Florist Nails was relying on a generic, template-based website provided by their POS vendor. That site looked identical to dozens of other salons nearby — it didn’t reflect their unique personality, brand, or services.
With a growing social media presence and a heavy focus on visual nail design, the salon lacked a system to showcase their work effectively on their website. They also needed smoother appointment tracking and a way to meet rising demand for digital gift card sales.
The SOLUTION
A Website That Matches Their Brand
We designed a fully custom website that visually aligned with Florist Nails’ identity — soft, stylish, and modern. Alongside that, we developed a unique color palette tailored to their ideal clientele, reinforcing a consistent and elevated brand experience across all platforms.
Showcasing Nail Art Without Manual Uploads
Recognizing that their artistry was a key selling point, we built a dynamic social grid that automatically pulls design photos from their Instagram feed. Posts are filtered by hashtag, so only relevant nail designs appear — keeping the site clean and engaging without requiring manual updates.
Smarter Appointment Notifications
We streamlined their booking process by building an automation flow that sends the owner real-time SMS notifications (in their native language) whenever a new appointment is created — ensuring quick awareness without needing to check dashboards constantly.
An E-Gift Card System That Converts
Seeing an untapped opportunity in digital gifting, we proposed and launched a fully branded e-gift card flow. Clients fill out a simple form, and a beautifully designed, on-brand email is sent instantly with a unique gift card code and balance.
Result? Online gift cards now outsell physical ones by a 6:1 ratio — a massive shift in customer behavior and added convenience.
Promotional Campaign Setup and Monthly Support
We supported their first digital push with paid ad setup across social media and Google Ads — driving seasonal traffic specifically to their e-gift card landing page. This positioned Florist Nails as a go-to for beauty gifts during holidays.